Willaby is an Athens, GA-based design studio established in 2014 that makes children’s blankets and clothing, homewares, and accessories. They make minimal, understated pieces that are meant to last; not to be quickly discarded, but rather passed down or along to the next child. Soft fabrics that are organic, unbleached, and naturally dyed are cornerstones of our collection. Currently they dye our blanket line in-house.

Sustainability, community, and ethical production are at forefront of their practice and they believe that they can make the world a better place by taking care of our neighbors, our children, and our planet.